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Meet Today's Millennials, Moms & New Retirees
Millennials are the social and always-connected generation.
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Accelerating Growth
GreenBook Insight Innovation blog posting March 2014 - The world is changing dramatically. Consumers are more connected than ever, and technology has enabled companies to create, and bring new products to market, with significantly fewer resources than ever before. So the question becomes, what steps do we as researchers have to take to help our clients not only maintain market share, but to drive growth?
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Finding and Deciding: Making the Shopper Connection
Is your 2014 Shopper Marketing Plan optimized to consider the shopping behaviours of Finders and Deciders?
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Passport to Product Testing: Connecting with Consumers in Emerging Markets
Download this paper to discover seven proven approaches to product testing in emerging markets.
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From Discussion to Insight: Best Practices in Building Successful Online Communities
Let's start with a nice big statistic: 83% of consumers say "I would pay more for a product or service from a company that puts me first."
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Bringing New Life to Qualitative Research with Real People in Real Life
Let's get real for a moment. We all know that market research can add tremendous value to your business - assessing the numbers and understanding the statistics can really help you build a business case, make better informed decisions, measure success and results, and make your stakeholders happy. But sometimes, it can be just so clinical and neatly packaged into a few charts or grids. While that has its place, real life just doesn't always add up so nicely.