Search
-
Generative AI has entered the chat
How the rise of generative AI is changing customer experience, and what businesses need to know about balancing power and trust.
-
AI and the Future of CX
By embracing Gen AI to improve efficiency and effectiveness, staying attuned to customer needs, and designing empathetic experiences, organizations can successfully navigate the future of CX.
-
Four Auto Insurance Trends Creating Opportunities and Obstacles
Four developing trends that will shape the auto insurance industry for years to come, with implications for measuring, modeling and managing the auto insurance customer experience.
-
Applying Lessons from CX Text Analytics to Generative AI
Learning from the past of Customer Experience text analytics will ensure we obtain the most value from Large Language Model-powered Generative AI tools. Here are 5 key learnings.
-
Ipsos Update – September 2023
Barbiecore, artificial intelligence, ESG… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
-
Designing a 'Smarter' Mystery Shopping Program
Read on to discover how to design a “smarter” mystery shopping program that allows organizations to achieve an advantage over their competition.
-
Envisioning the future of user experiences
Good UX practice can positively impact customer acquisition, retention, and engagement. Take a peek behind the curtain at the Ipsos approach to UX and how we ensure our clients deliver business results with great UX.
-
Got30: An Ipsos vodcast
Got30 is a brief, to the point, vodcast series answering some of the questions we get asked about Customer Experience and Channel Performance. Listen in!
-
Here's the Tech that Grocery Shoppers Actually Want in Stores
Tech innovations across the grocery sector have taken a massive leap forward in the past few years. Here's what they’re most (and least) interested in.
-
Bridging the Brand Experience Gap
We share insights into how to align brand promise and customer experience for business success.