Got30 is a series of 30 second videos from our Customer Experience and Channel Performance teams, answering questions we frequently hear from you, our clients, as well as sharing information about our latest thought leadership. We feature Ipsos experts from around the globe, to help you address your key business questions. Whether you’re a Customer Experience practitioner, a leader of CX measurement and management programs head up Mystery Shopping, and/or are responsible for high performing sales and service channels functions … these are for you.
If you'd like any more information about anything discussed in our vodcasts, or if you have a question you'd like to have answered, get in in touch with us: [email protected]
Season 1, Episode 12 – Listen in as Jaime Tarud – Director for Mystery Shopping in the United States shares guidance on how grocery retailers can adapt as consumers return to old habits, with his response to the question: "How is retail changing for Grocers?” For more on this, check out or recent paper Grocers Face Renewed Competitive Challenge as Consumers Return to Old Habits.
Season 1, Episode 11 – The final installment in our series highlighting the connection between Brand and Customer Experience focuses on everyone's greatest concern, return on investment. Ipsos' Jean-Francois, Global Chief Research Officer for Customer Experience discusses the Ipsos Brand-CX Forces model with his answer to the question: "How to best allocate spend across acquisition and customer loyalty to maximize growth?”
Season 1, Episode 10 – As we continue highlighting the connection between Brand and Customer Experience with experts from across the Ipsos network, our latest installment focuses on acquisition and retention strategies. Listen in for approaches businesses can take in our response to the question: "How to build targeted acquisition and retention strategies?”
Season 1, Episode 9 – For the month of October, we’ll be highlighting the connection between Brand and Customer Experience with experts from across the Ipsos network. In our latest installment, we provide insight on how Brand and Customer Experience can work together, in response to the question: "How to best align and manage brand and CX activities so that they resonate and drive positive outcomes?” From Gillian Drewett – Global Head of Brand & Innovation for Brand Health Tracking. For more on this, check out our recent paper Bridging the Brand Experience Gap.
Season 1, Episode 8 – Listen in to hear Lesley Haibach share guidance on why emotions matter in customer experiences, with her response to the question: "What is the role of emotional connection in customer experience?”
Season 1, Episode 7 – In this installment we discuss how organizations can supplement internal metrics with Mystery Calling.
Season 1, Episode 6 – In this installment, we hear more about how organizations can adapt their CX practice as we answer your question: Because of COVID-19 we need to review and reset targets - what should we be considering?
Season 1, Episode 5 – Learn more about "What is Channel Sizing and How Can It Benefit My Business?"
Season 1, Episode 4 - Listen in as Reena Roy, SVP Channel Performance in the U.S., shares insight on why brick and mortar stores aren’t the only place you can Mystery Shop, with her response to the question: "What is Digital Mystery Shopping?"
Season 1, Episode 3 - Discover why it is important to be listening to customers: "Why should my organization have a VOC program, and what are the important things to consider?"
Season 1, Episode 2 - In our second vodcast episode, we explore "What is Size, Measure, Drive"
Season 1, Episode 1 - Enjoy our first vodcast about "How businesses can create strong relationships with customers in these tumultuous times"