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US Parents 2019
Ipsos’ Janet Oak shares her insights and new data with eMarketer in their comprehensive report about parenthood today.
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The Most Important Stop on Mom's Purchase Journey
When it comes to making purchases for the kids in the family, parents across the board resoundingly named their child as the key purchase driver, with virtually all parents indicating their child is the essential source of information in the decision-making process.
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Forward Passing Passions
MediaPost blog published January 30 — As marketers focus increasing attention on the growing economic clout of Millennials, an in-depth understanding of the family dynamics in Millennial-led households is critically important.
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Creating Advertising That Works
An interview with Ipsos ASI's John Hallward, author of the new book Gimme! The Human Nature of Successful Marketing