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The Most Important Stop on Mom's Purchase Journey

The Most Important Stop on Mom's Purchase Journey

When it comes to making purchases for the kids in the family, parents across the board resoundingly named their child as the key purchase driver, with virtually all parents indicating their child is the essential source of information in the decision-making process.

08.04.15

MediaPost Engage: Moms Blog, July 31, 2015 — When it comes to making purchases for the kids in the family, parents across the board resoundingly named their child as the key purchase driver, with virtually all parents indicating their child is the essential source of information in the decision-making process.

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Evan Borak

Senior Vice President, US, Ipsos Observer

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