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The power of research panels
Ipsos has invested in a global network of online access research for the past 20 years to deliver the highest standard of research insights.
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#2020: 8 Social Insights That Defined an Extraordinary Year
In a chaotic and unpredictable era, eight themes show how people adjusted to multiple crises in 2020 and offer valuable clues about the role brands can play.
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The Science of Behavior Change
The principles and practice of tackling behavior change challenges in a world that remains unpredictable and changeable.
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Elevating consumer experiences in the age of COVID-19 and beyond
As people embrace living with less to do more, brands have an opportunity to forge deeper connections by supporting the experiences consumers crave.
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The truth about shared truth
There’s a prevalent narrative that trust and truth are dead. But Ipsos research finds these concepts alive, important, and more valued than ever.
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How Americans are Recalibrating for the COVID Marathon
Listen in to hear how consumer perceptions and outlook have evolved as we look forward to COVID fall and holiday season.
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Painless payments aren’t without downsides
Paying hurts, both literally and figuratively. But as technology makes the process of payments and lending smoother for consumers, there are potential downsides for both shoppers and brands.
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What consumers agree on brands participating in racial justice issues
Participants in an ethnographic study highlight divisions about how brands approach the Black Lives Matter movement and racial justice.
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How brands can understand the two mindsets of Americans
New spikes of the coronavirus and civil unrest across the country have Americans wavering between two mindsets.
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How Americans are Creating (Safe) Summertime Joy in 2020
Glimmers of hope and cautious optimism are helping to drive creative, albeit unconventional, plans to enjoy the warmer months.