#2020: 8 Social Insights That Defined an Extraordinary Year

In a chaotic and unpredictable era, eight themes show how people adjusted to multiple crises in 2020 and offer valuable clues about the role brands can play.

After the World Health Organization declared COVID-19 a global pandemic in early March, we saw a massive uptick in coronavirus mentions online. By the middle of the month, the U.S. had risen to the top of global online conversations with 10.6M organic mentions about coronavirus between February 15 – March 16, 2020 alone. Since then, Ipsos has tracked COVID-related social topics with the goal of unveiling consumer-led insights that would help shed light on the human experience of living through these times.

Download our exploration of the top social themes in 2020 featuring the highs, lows, disruptions, innovations, and coping mechanisms that helped define the year, including key takeaways for brands moving into 2021.

1. Moving from 'me' to 'we'

2. Brands as a bridge to better

3. Say cheese

4. A holistic view of wellness

5. Staying connected

6. Life hacks

7. Positive momentum for change

8. Actions speak louder than words


To explore these topics further, please join us on January 26th



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