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Incorporating Observation into Research
View our on demand webinar covering the power of observation, how to observe in context with research, and steps to analyze and make meaning from visual data.
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Where to innovate
Your competition just released a new product. It was starting to get buzz on social media and then a celebrity plugged it unprompted on Instagram and the mentions lit up. Is this the Next Big Thing, or is it the next Not a Thing Anymore? Will this have sustained scale? To put it another way, will this product “tip” from niche to mainstream and should you be developing an equivalent?
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What’s for dinner?
It’s about as fundamental a question as you’ll find in most people’s day-to-day lives.
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Are we headed for a car-culture war?
Futurists and technologists promote a vision of the autonomous future that is shiny and bright. While that vision might come to pass, there’s a reality that it overlooks. We are a divided, tribal and political people. There are no signs of middle ground on issues spanning from abortion to education to gun control. So why should we expect self-driving cars, which portend such a huge change to our way of life, to be any different?
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Will a driverless future be heaven or hell?
Driverless cars could make our lives better – or worse. The better we plan for their impact, the more we improve our prospects. But are we on the right track now?
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Ipsos Social Intelligence
Watch how we helped our client define a disrupted industry by applying our dynamic market structure framework to social data.
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Ipsos Encyclopedia - Big Data
"Big Data" is a very broad term, used often - and for a variety of different purposes.
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Workshops
Activation workshops are interactive sessions which help you turn insights into action and connect to business outcomes.