Ipsos Social Intelligence

Watch how we helped our client define a disrupted industry by applying our dynamic market structure framework to social data.

Ipsos Social Intelligence

The author(s)

  • Menaka Gopinath President, North America, Ipsos SMX
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What is my market? What are my key benefit spaces? Who are my competitors?

Social intelligence is being widely used to help the world’s leading companies develop stronger brand strategies.

By leveraging the conversations that are already happening in social media, as well as curating conversations in a private social environment, social intelligence is about consumer generated and consumer led research that offers new layers of learning for our clients.
 

The author(s)

  • Menaka Gopinath President, North America, Ipsos SMX

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