Search
-
How brands can appeal to Gen Z’s desire to ‘live for today’
Why focusing on future benefits, like with sustainable products, may not be the most compelling angle for brands trying to connect with younger consumers
-
Growing Your Brand Through Societal Impact
Take a look at insights from our research highlighting the impact societal benefits can have in driving brand growth.
-
Ipsos Update - November 2024
Mental Health, AI, Infrastructure … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
-
Change Means Friction
By understanding and leveraging cognitive conflict, businesses and policymakers can develop more effective strategies for driving positive change in consumer behavior, social attitudes, and more.
-
Ipsos Update – August 2024
Sports, holidays, politics … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
-
Ipsos Update – June 2024
Generations, Equality, Pride … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
-
How electric vehicle incentives can charge the market
What policymakers need to know about public opinion to create an equitable and accessible EV market across the country and in key states.
-
How shopping will be omnichannel, omnipresent and omniscient
What the Future editor Matt Carmichael looks at the forces that are redefining retail – from social shopping to immersive stores – and what they mean for mom-and-pop shops, e-commerce, and everything in between.
-
Shifts: Automation, financial inequality and social commerce
Ipsos Strategy3’s Trevor Sudano explains how forces like inequality, influencers, and artificial intelligence could shift the future of shopping.
-
Why all the world’s (going to be) a store
From one-click checkouts to interactive ads, Publicis Groupe’s Angel Bellon thinks innovation will lead to new ways to shop. Here’s how inclusion and international influences could fit into that picture.