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Six Conceptions of Nationality
Across the world, and often within each country, perceptions of nationality range from very restrictive to all-inclusive. Ipsos found that various conceptions of nationality can be categorized into six types. We explore the six segments, and how they differ in key countries.
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Why political views are an essential marketing demographic
Today, party affiliation is no longer an optional extra to understand a brand’s strengths and weaknesses; it is necessary.
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KnowledgePanel: An Omnibus Superhero
Discover more about the largest, broadest-based online probability-based research panel in the U.S.
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Could giving men more parental benefits help women gain equality at work faster?
Women still face pay inequity at work and labor inequity at home. Why employers need to help men do more at home.
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Re-conceptualizing Empowerment: Understanding & Measuring Women’s Empowerment
Women’s empowerment is what we believe to be the solution to achieving gender equality, but what does it consist of, and how do we achieve it?
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The Future of Stakeholder Forecasting
View our on demand webinar to hear how tracking sentiment of Veteran Affairs related issues across time can help stakeholders make informed data driven decisions.
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What will an aging America mean for our future?
In our latest Thought Starter, we explore how Americans are dealing with the upcoming demographic shift when older adults are predicted to outnumber children.
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Corporate Reputation: The key questions answered
How to unlock the value of reputation for businesses.
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Going Beyond the Ice Bucket Challenge
Last month, I AM ALS was launched. It’s a patient-led movement that will pick up where the Ice Bucket Challenge left off.
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Empty Planet: The Shock of Global Population Decline
Rigorously researched and deeply compelling, Empty Planet offers a vision of a future that we can no longer prevent - but one that we can shape, if we choose.