Search
-
Support for populist ideas remains strong, but some countries have seen belief fall
The sixth edition of the Ipsos Populism Report sheds light on the deeper forces feeding the current surge of populism. On average across 31 countries, a profound pessimism is settling in.
-
Conflicting Global Perceptions around AI present Mixed Signals for Brands
Our 30-country report reveals regional differences in the level of excitement about advances in artificial intelligence, confidence in responsible use, and expectations of future impacts.
-
Nearly one in three Americans have stopped purchasing from a company due to politics
New Axios/Ipsos/CLYDE survey finds a bare majority indicate they may stop spending if they disagreed with a brand's stance on politics, but fewer report actually doing so
-
Ipsos achieves ISO 20252:2019 certification
Accomplishment reflects dedication to the highest research standards
-
Natalie Kinney to lead Ipsos’ Market Strategy & Understanding team in the U.S.
As head of Ipsos’ Market Strategy & Understanding (MSU) practice in the U.S., Kinney will empower clients with the data, insights and intelligence they need to make confident decisions
-
Brands and Politics
Below are five charts on institutional distrust, the impact of words, and how Americans feel about brands and Pride Month
-
How Ipsos helps businesses Know the New America
Ipsos’ Know the New America capabilities span from social listening and message testing to market
positioning and creative evaluation. -
Ipsos Data Drops: Americans’ Attitudes on “MAHA” Food Policies
There tends to be a “say-do gap” between what shoppers say they’ll do, and how they actually spend. CPG brands will need to keep a close eye on the shopper journey and consumer priorities in order to close that gap.
-
Roughly nine of ten parents or guardians feel it’s important to discuss the value of saving and setting financial goals with kids, but almost a third (32%) feel uncomfortable talking with their kid about money.
A new Wells Fargo survey, with data collection provided by Ipsos, finds that parents have difficulties in teaching their children about money, despite the importance of discussing the value of saving and setting financial goals with their children.
-
Half of Americans want tariff price labels, and are unsure what's being tariffed
About half of Americans are uncertain what will be impacted by tariffs, according to the Ipsos Consumer Tracker