Half of Americans want tariff price labels, and are unsure what's being tariffed

The Ipsos Consumer Tracker asks Americans questions about culture, the economy and the forces that shape our lives. Here's one thing we learned this week.

Why we asked: One major retailer suggested breaking out tariff costs and then quickly backed off under pressure from the Trump administration. But we wondered: Do shoppers want to see that? Do people even know what will be affected by tariffs?

What we found: About half of Americans are uncertain what will be impacted by tariffs. There is no party split on that between Democrats and Republicans; half of each are confused. There is, however, a split on the idea of breaking out tariff costs like other fees or taxes on receipts and price tags, with 67% of Democrats wanting to know, as well as a still-notable 42% of Republicans.

Nearly three in four Americans now think tariffs will raise prices on the goods they buy, including a majority of Republicans. And slightly more (31%, up 5 points from early February) say they are stocking up on items they think will be impacted.

More insights from this wave of the Ipsos Consumer Tracker:

Fewer Americans are planning summer travel

Fewer Americans think prices are rising

The Ipsos Vibe Check: Here's how worried Americans are about the government this week

The Ipsos Care-o-Meter: What does America know about vs. what does America care about