Search
-
Ipsos and W. Capra announce the results of its 2025 Channel Check-In ꟾ The C-Store Experience Study
Buc-ee’s, QuikTrip and Love’s Travel Stop earn top spots
-
How different Gen Beta personas could define the future
Childhood tomorrow could look very different from growing up today. Futurists Joana Lenkova and Alexandra Whittington use six different Gen Beta personas to explore their world, from tech-driven youth culture to changing consumer expectations.
-
AI chatbots steer shoppers to brands. Here’s how to join the conversation
Parents increasingly rely on chatbots for advice on everything from groceries to gifts. Those AI-inspired shopper pathways can’t be understood with conventional tools, as Ipsos Synthesio's Marsha Robie explains.
-
Questions for the future
As family structures shift, business leaders across retail, caregiving, demographics, and technology sectors will need to prepare for change. Here are some questions they can ask today.
-
Ipsos Announces the Results of its 2025 Channel Check-In ꟾ Grocery Ecommerce Excellence Study
H-E-B, Shipt, Hy-Vee, Kroger, Giant Eagle, and Uber Eats earn top spots
-
Cultural Intelligence: Key insights, data and solutions
Here’s a selection of Ipsos' latest and greatest insights and data on cultural intelligence and related issues for business leaders, policymakers, advertisers, and insights professionals.
-
Ipsos and its clients celebrate seven wins at 2025 ARF Ogilvy Awards
Ipsos, one of the world’s leading market research companies, and its clients earned seven awards at the Advertising Research Foundation's (ARF) 2025 David Ogilvy Awards. These wins — including three prestigious gold prizes — recognize Ipsos’ decisive role in shaping some of the year’s most innovative and impactful campaigns.
-
Strive For More 2.0: GEM® Industry Insights
Strive For Optimal Impact: Aligning Portrayal, Attention, & Action For Growth
-
Innovation Reignited
Innovation Reignited is a collaboration between Ipsos, Market Logic, and Alchemy-Rx, created to help leaders refocus on innovation as a core growth driver.
-
Ipsos’ Brand America report explains the international impact of an American brand image
Being an American brand could come with challenges in international markets, according to Brand America 2025, a new 10-country survey from Ipsos.