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Sports and Entertainment: Key insights on fandom, betting, media, and more
The ways we spend our free time are changing amidst generational shifts, technological innovation, and more. Read on for a closer look at Ipsos’ exclusive data on sports and entertainment.
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Ipsos and its clients celebrate seven wins at 2025 ARF Ogilvy Awards
Ipsos, one of the world’s leading market research companies, and its clients earned seven awards at the Advertising Research Foundation's (ARF) 2025 David Ogilvy Awards. These wins — including three prestigious gold prizes — recognize Ipsos’ decisive role in shaping some of the year’s most innovative and impactful campaigns.
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Strive For More 2.0: GEM® Industry Insights
Strive For Optimal Impact: Aligning Portrayal, Attention, & Action For Growth
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Innovation Reignited
Innovation Reignited is a collaboration between Ipsos, Market Logic, and Alchemy-Rx, created to help leaders refocus on innovation as a core growth driver.
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Ipsos’ Brand America report explains the international impact of an American brand image
Being an American brand could come with challenges in international markets, according to Brand America 2025, a new 10-country survey from Ipsos.
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Brand America 2025
For decades, American brands have been among the United States’ most recognizable and powerful economic and cultural exports. But shoppers from China to Brazil may now be rethinking that relationship.
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CIMM Summit 2025
CIMM's annual Summit in NYC is its flagship in-person event, bringing together top executives in media, advertising and research, to debate and discuss the most exciting innovations and critical issues defining the industry.
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The Intuition Illusion: Why The Audience Knowledge Gap Is Sabotaging Your Work
A knowledge gap between brands and their target audiences is undermining marketing effectiveness. Deriving powerful insights from consumer data, rather than relying solely on surface-level information or personal intuition, is key.
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How AI can see which nutrition trends are sticking in consumers' kitchens
Ipsos' Kristy Click explains how AI can help researchers cut through conflicting signals and get a clear look at what’s really on Americans’ plates.