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Gen Z: Key takeaways, data, and strategic insights
Here’s Ipsos' best and freshest data and actionable intelligence on Generation Z for business leaders, policymakers and insights professionals
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Quality and desire lead in reasons Americans will splurge on a purchase
According to the Ipsos Consumer Tracker, Americans prioritize substance over style when it comes to premium or "splurge" purchases.
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One in three don’t plan to celebrate Valentine’s day
Love is in the air… or is it? The Ipsos Consumer Tracker has the answers.
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Americans think we’re handy. Here’s why that could be handy
A majority of Americans consider themselves handy, according to the Ipsos Consumer Tracker. Here's why that matters.
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A partisan split has opened in the need for government to play a role in AI regulation
A majority of Americans think that the government has a role to play in regulating AI — but we're divided on the extent of that role, according to the Ipsos Consumer Tracker.
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Lack of need and lack of trust are still barriers for AI adoption
Lack of trust and lack of need are the main reasons people cite for not using AI more, according to the Ipsos Consumer Tracker.
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AI skepticism is still high, and ads could hurt trust even more
The generational gap around AI persists — but Americans have grown more likely to think this technology can save them time at work, according to the Ipsos Consumer Tracker.
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The Ipsos Vibe Check: Here's how Americans feel about the government this week
With everything going on in the U.S. these days, we asked Americans: How uncertain are you feeling about the impacts of the actions of the government and how satisfied do you feel?
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The Ipsos Care-o-Meter: What does America know about vs. what does America care about?
The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to politics, the answers say as much about Americans as they do about the world at large. Here's the latest.
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Ipsos Consumer Tracker
Majority of Americans believe their community should approve additional affordable housing construction