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New survey reveals American adults’ holiday gifting habits continue to lean on traditional gifting methods.
Despite the emergence of digital payment methods, adults continue to show preference toward gifting or receiving cash, gift cards, or physical gifts to and from family members and friends. Preference towards cash in gifting service workers also surpasses any other methods.
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Latest U.S. opinion polls
What are the data and trends shaping America today? Explore our latest opinion polls to learn more.
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Navigating the new norms and markets for tomorrow’s families
Traditional family demographics are changing, and businesses must adapt to new consumer behaviors and family-based marketing if they’re going to succeed in tomorrow’s marketplace.
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Why tomorrow’s family could be a radical shift from the past
Life stage shifts, demographic disruptions and changing views on family itself will shape tomorrow’s economy and society. What the Future Editor Matt Carmichael digs into the brand implications.
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[WEBINAR] What the Future: Family
Join us on January 22 to hear more about dynamics and implications for businesses across consumer goods, retail, technology and media, healthcare, financial services and caregiving.
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Shifts: Evolving from the nuclear family model
Brands must prepare for how tomorrow’s social and familial shifts could intersect with technological change and financial pressures. Ipsos Strategy3’s Matt Palmer explores potential pivot points.
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How Gen Alpha and Beta will drive new family norms
As Baby Boomers retire and one-person households become more common, companies should prepare for dramatic shifts in housing, hiring and spending, says Steven Ruggles, director of the IPUMS Center for Data Integration at the University of Minnesota.
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New views on family are changing how Americans shop and celebrate
Shifts in household composition and family structure are reshaping how Americans spend and celebrate the holidays. Ipsos’ Karin O’Neill explains how brands can keep up.
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How business can help families through the looming caregiver crisis
The social, emotional and financial toll of unpaid caregiving weighs on millions of Americans. AARP’s Rita Choula discusses the products, services and policies that could support them.
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Why family caregivers need a financial lifeline, and how brands can help
Family caregivers are stretched thin — and few know about existing opportunities for support. Institutions will need to take action, says Ipsos Public Affairs’ Mallory Newall.