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Does AI have a halo with B2B buyers?
Here’s what marketers need to know about B2B buyers and users when positioning AI-powered software.
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[WEBINAR] Gen AI: From Wow to How
Watch our virtual panel discussion with experts from Adobe, the Estée Lauder Companies and New York University
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Presidential approval rating polls
Each month, we ask Americans whether they approve or disapprove of President Joe Biden's job performance.
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Four Auto Insurance Trends Creating Opportunities and Obstacles
Four developing trends that will shape the auto insurance industry for years to come, with implications for measuring, modeling and managing the auto insurance customer experience.
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Ipsos poll reveals how people are using generative AI, and for what
New Ipsos report & webinar reflects on three big ways that brands can use generative AI technology to scale, while still keeping human intelligence at the heart of the process
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What Regulators Need to Know About Third-Party App Installers
If regulators want to create a competitive app installer market, consumers must be able to have a fast, easy download experience, while still feeling safe.
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[WEBINAR] What the Future: Risk
We live in risky times. Across industries and around the world, brands, businesses and policymakers need to prepare for a variety of compounding and high-stakes hazards, from geopolitical risks to brand risks to economic risks — and the risk of backlash to how they respond to those risks.
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INTELLUS SUMMIT: Modeling the Impact of Patient and HCP Influence on Rx Behavior
Be sure to join us for our presentation, Modeling the Impact of Patient and HCP Influence on Prescribing Behavior and Informing Audience-specific Marketing Spend
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Risk
In an age of compounding and interconnected crises, the only certainty is more uncertainty. Here’s what brands and policymakers need to know about the risk of business and business of risk.
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How understanding consumers’ risk tolerance can drive engagement
People try to take calculated risks — but that doesn’t mean they do their math the same way. Ipsos’ Nathan Rosenstein looks explains why brands should understand the behavioral science behind uncertainty.