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Reuters/Ipsos Issues Survey April 2025
The latest Reuters/Ipsos survey shows continued public concern over inflation, immigration, and international trade.
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Americans have a negative economic outlook, even as many feel their personal economic situation hasn’t changed
New ABC News/Washington Post/Ipsos polling finds the president’s approval has dropped
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Since the beginning of 2025, approval of President Trump’s handling of immigration has softened slightly
New ABC News/Washington Post/Ipsos polling finds Americans are divided on President Trump’s approach to immigration
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How fandom shapes future brand success
Fans and fan communities are powerful cultural forces, creating a host of new questions and opportunities for businesses. What the Future: Fandom shares how followers and fan experiences will influence brands’ current — and potential — customers.
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How the fandom revolution is changing the game for brand growth
From diehards to bandwagoners, nine in ten Americans consider themselves a fan of something. That raises a host of questions today and tomorrow for brands and companies to consider, says What the Future Editor Matt Carmichael.
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How livestreaming is shifting fan engagement in the attention economy
Livestreaming platforms have made it possible for fans to go from passive consumption to real-time connection. Rachel Delphin, CMO for Twitch, thinks that shift will shape the future of fandom.
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[WEBINAR] What the Future: Fandom
Join Editor Matt Carmichael as he guides attendees through our expert interviews and fresh data on the shifting attitudes and expectations of fans across demographics.
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Most Americans report higher electricity, gas bills compared to a year ago
Four in five feel powerless to control their electricity or gas bills, while most do not understand what drives utility costs
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How U.S. tariffs set social media on fire around the world
Social media’s reaction to President Trump’s threat of substantial tariffs was almost universally negative, according to data from Ipsos Synthesio.