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Ipsos’ Brand America report explains the international impact of an American brand image
Being an American brand could come with challenges in international markets, according to Brand America 2025, a new 10-country survey from Ipsos.
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Americans call for greater unity in wake of Charlie Kirk shooting
Majority feel country near “a breaking point” in its disagreements over politics
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Most Americans oppose giving up checks and balances for a faster government
Majority believe America is one of the greatest countries in the world
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Traditional expectations around retirement may be weakening
Findings of an Ipsos poll conducted on behalf of Thrivent Financial
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Latest U.S. opinion polls [2024/2025]
What are the data and trends shaping America today? Explore our latest opinion polls to learn more.
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Ipsos Core Political Survey: Presidential Approval Tracker August 2025
According to the August Reuters/Ipsos Core Political survey, Americans express divided views on the most important problem facing the country. The poll indicates that political extremism is the most frequently cited concern, followed by the economy and crime or corruption, though these are mentioned less often. Notably, immigration is no longer ranked among the top three issues. The survey also finds that public perception of the country's direction has remained stable, though it leans pessimistic. President Donald Trump’s approval rating holds strong among Republicans but has weakened among independents.
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Most Americans support government regulation of AI
Americans have mixed views on the state of their personal financial situation
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Navigating Brand Experience in the New America
Join Ipsos for a conversation on the evolving American public opinion landscape and what it means for the future of brand experience.
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Who will guide our future wellness in a post-trust world?
Trust is crucial for public health, but it’s eroding. What the Future Editor Matt Carmichael outlines key challenges and questions for business leaders and policymakers to effectively promote wellness and navigate the evolving health landscape.
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How health providers and institutions can align with public priorities
Public health institutions can find common ground by understanding what the public wants from their research, says Ipsos Public Affairs’ Mallory Newall.