How health providers and institutions can align with public priorities
How health providers and institutions can align with public priorities

How health providers and institutions can align with public priorities

Public health institutions can find common ground by understanding what the public wants from their research, says Ipsos Public Affairs’ Mallory Newall.
What The Future: Wellness
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Americans trust public health information from U.S. agencies like the Centers for Disease Control (60%) and the Food and Drug Administration (55%), according to the Axios/Ipsos American Health Index. Yet, in our hyper-polarized society, these institutions are being pulled into the political fray.

While efforts to shrink government include cutting scientific staff at public health institutions, most Americans support public health research. Just 22% support firing FDA scientific staff (62% oppose). Where people split is on what to prioritize: 41% feel federal health policy should focus on improving lifestyles and preventing diseases, while 38% feel it should focus on medication and treating diseases.

The two are not mutually exclusive, of course. But whether they operate in the public or private sphere, healthcare providers and institutions must understand that the American public now demands research on prevention and treatment. It’s a tension that may reflect their heightened concern about systemic challenges such as obesity and mental health.

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The author(s)

  • Mallory Newall
    Vice President, US, Public Affairs