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Doctors Play Key Role in Sales of Non-Prescription Drugs

Doctor's Role Greatest When Rx Product Moves To OTC, Reveals Ipsos PharmTrends174

Compliance Through Direct-to-Consumer Advertising?

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Copy Testing U.S.-Style

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Focus On Intent

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Direct-to-Consumer Advertising

Making It Count

America's Traditional Allies React to Its Influence, Post-Iraq War

Making Advanced Analytics Better Reflect the Real Marketplace

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Building Brand Equity Through Advertising

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Women as Consumers

An Untapped Market?

Empowered Patients a Growing Force

The drug marketer's "new reality"