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Forecasting: Maximizing Demand for Your Brand

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Marketing to the Hispanic Language Split

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Faster pace of growth and margin improvement at Ipsos

Operating profit up 17.6%
Net profit up 23.9%

Can Potter Save Christmas?

Children's Book Industry Hoping Harry Will Fuel Final Six Months Of 2003 After Mixed Start To The Year, Ipsos Research Shows

Doctors Play Key Role in Sales of Non-Prescription Drugs

Doctor's Role Greatest When Rx Product Moves To OTC, Reveals Ipsos PharmTrends174

Compliance Through Direct-to-Consumer Advertising?

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Copy Testing U.S.-Style

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Focus On Intent

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Direct-to-Consumer Advertising

Making It Count

America's Traditional Allies React to Its Influence, Post-Iraq War