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The Patient Journey in High Resolution

Innovating for a richer understanding of the patient journey

Ipsos/RBC Consumer Outlook Index: September 2013

New Multi-Country Survey from RetailMeNot.com Shows Americans Are Most Likely to Value Brands that Offer Coupons and to Use Coupons and Vouchers Proudly

Deals and Sales Are the Top Influence on Online Shopping Purchase Decisions

Ipsos/Reuters Poll (August 22): Back-To-School & Holiday Shopping

Cleaning Industry Insights Survey - 2013 Findings

Ipsos/RBC Consumer Outlook Index: August 2013

Majority (55%) of Americans Willing to Pay More for Clothing Not Made Using Child Labor

Three in Four (77%) Aren't Likely to Keep Buying Clothing Brands Made With Child Labor

Ipsos/RBC Consumer Outlook Index: July 2013

Socialogue: Uh-Oh, I Think I Have...

Global — Rash? Google it, Bing it, Yahoo! it. Vaccinations needed for overseas travel? Strange tingle in your arm? See what you can learn online.

ARF Re:think Webcast: The Elusive Link Of Consumer Psychology With Consumer Behavior

In today's competitive market, understanding what drives consumer behavior is essential to creating accurate predictive brand growth strategies. However, there is a critical gap between consumer psychology and actual consumer behavior. How can motivational research be combined with predictive analysis to provide insights that marketers can invest in?