Socialogue: Uh-Oh, I Think I Have...

Global — Rash? Google it, Bing it, Yahoo! it. Vaccinations needed for overseas travel? Strange tingle in your arm? See what you can learn online.

In fact, nearly half of us, 48%, have recently researched health-related issues online, a figure that skews up to 55% for women and down to 40% for men. Is it that women have a more compelling need to be in the know, for good or for bad, than men? Or, are men just more likely to want to wait until something happens? Our online health-related searches can run the gamut from nutrition to baby wellness, from birth to death, from physical fitness to "uh-oh, I think I have..." and countless other possibilities. We say, online or off, there's no better toast than, "To health!"

Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people's lives in today's social media age.

More data and full technical details are available in the Detailed Tables document on the right.

For more information on this news release please contact:

Jill Wiltfong
Senior Vice President, Marketing
Ipsos Open Thinking Exchange
310.736.3440
[email protected]

About Ipsos Open Thinking Exchange

Ipsos Open Thinking Exchange (Ipsos OTX) is Ipsos' global innovation center. This multi-disciplinary team of researchers, strategists, digital natives, and design technologists is blending advancements in technology and a cultural shift toward social interactions to create the future of research, one that is immersive, collaborative, authentic and relevant. SocialogueTM is an ongoing publication from Ipsos OTX which features proprietary, global infographics and commentary on social media trends and behavior. For more information on the current suite of Ipsos OTX social media research tools, to find more about our Futures initiatives or to obtain social media details by country, contact us at [email protected]

About Ipsos and Ipsos Global @dvisor

Ipsos is the world's third largest market research company. With offices in 84 countries, Ipsos offers a complete line of custom, syndicated, omnibus, panel and online research products and services. Ipsos Global @dvisor is a 24-country, online, monthly syndicated research service used to generate information for media and clients. Every month, we complete 500 to 1,000 online interviews in each country. For more information visit www.ipsosglobaladvisor.com or contact us at [email protected]

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The author(s)

  • Elen Alexov
    Vice President, Marketing, North America

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