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Majority of U.S. Adults Believe Companies Generally Do a Good Job of Protecting Their Customers' Personal Information and Privacy
Local Banks, Online Retailers, Credit Card Companies, and Online e-commerce Companies are Most Likely to be Viewed this Way
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Five Ways We're Surfing the Mobile Wave to Deepen Insights
The way consumers behave is changing as a result of the digital revolution. According to the US Census Bureau and the CIA Government Factbook earlier this year, mobile penetration in North America has reached beyond 100%. 101% of consumers in the region now have access to mobile devices, meaning there is a significant share of them with access to more than one. 72% of these devices are using mobile broadband internet access, meaning blazing fast connection speeds allowing for innovative ways to push content to consumers.
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Meet Today's Millennials, Moms & New Retirees
Millennials are the social and always-connected generation.
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Property Prospects in 26 Countries: Four in Ten (38%) Globally Think This Month Will Be a Good Time to Buy Property
Russians (65%), Indians (57%), Indonesians (55%), Irish (51%) and British (47%) Most Likely to Say So
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Ipsos Wins Bronze at Edison Awards for Innovation Archetypes
Ipsos InnoQuest Recognized for Archetype IQ System at Annual Gala
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The High Price of Customer Satisfaction
Most managers believe that customer satisfaction is linked to higher business performance. As a result, "satisfaction guaranteed or your money back" has become the standard promise for businesses around the world.
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Ipsos Loyalty Experts Challenge Status Quo in Customer Satisfaction
Timothy Keiningham and Alexander Buoye Published in MIT Sloan Management Review
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Ipsos Researchers Overjoyed with Client Wins at David Ogilvy Awards
ConAgra Foods’ Fruitful Campaign Wins Grand Award, as Revlon, Walgreens and Groupe Mйdia TFO Take Home Prizes
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Most Americans View Features of Reloadable Prepaid Cards as Good for Consumers
Convenience, Flexibility, and Fixed Spending Limit Seen as Top Benefits