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Americans brace themselves for higher prices and interest rates
Nevertheless, U.S. consumer confidence remains stable as COVID cases fall and market rallies
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30% of adults say most people can be trusted
Most people in China and India say they tend trust others; few in Brazil, Malaysia, and Turkey do.
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Ipsos Core Political : Presidential Approval Tracker (03/23/2022)
This week’s Ipsos’ Core Political has President Joe Biden receiving the lowest approval rating we've seen on our tracker, 40%. The economy and war and foreign conflict remain the top issues.
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Many Americans think TV shows about politics accurately reflect real life
West Wing is seen as the most realistic TV show, while VEEP is seen as the least realistic by the public.
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There’s a market for men’s cosmetics–and a generation gap
New Ipsos research sees market potential for male cosmetics is at least double, but messaging is key. Take a look.
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Lifting of COVID restrictions fails to trigger an uptick in global consumer confidence
Expectations Index drops significantly in Germany and Italy
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[WEBINAR] Healthcare Advertising With a Human-First Approach
Join us for this fourth segment of our healthcare webinar series, as Ipsos’ Alexa Marshall is joined by ad experts in the pharma space to describe how they bring the human-first approach into the process.
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With Inflation on the Rise, Financial Confidence Declines Among Millennials and Gen Z in America
Young Americans Struggling Most With Monthly Bills
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Ipsos Core Political : Presidential Approval Tracker (03/16/2022)
Americans remain pessimistic about the direction of the country and most concerned about the economy and war and foreign conflict.
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Three insights about why workers are quitting
Using social, survey, and search data our analysis uncovers new motivations driving worker resignations.