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To Be The Best, You've Got To Beat The Best

Innovate In The Real World

Early Bird Gets the Worm: Only a Minority of Global Respondents (37%) Would Rather Wait for Something to Catch On Before Trying It

Make Global Product Testing Local

Innovate In The Real World

Ipsos Global @dvisory: The Economic Pulse of the World (October 2013)

Citizens in 24 Countries Assess the Current State of their Country's Economy for a Total Global Perspective

You Get What You Pay For: Nearly Half (45%) of Global Citizens Will Switch Brands For One Believed to be Higher Quality, Even if Price is Higher

Ipsos Loyalty Raises Innovation Bar with New Technology Team Leader

Technology Expert Trish Dorsey Joins Ipsos' Loyalty Research and Consulting Team

Time is Money: Majority (84%) in 25 Countries Would Rather Search for a Good Deal than Pay More for a Quick Purchase

Taking Sides On Syria: While Majority (73%) of Global Respondents Blame Syrian Government for Current Conflict, No Such Clarity on Which Side Has Used Chemical Weapons Avails

Majority (75%) Say Chemical Weapons a Crime Against Humanity With Severe Punishment to be Meted Out

Four in Ten (42%) of Those in 24 Countries Say Social Media is Important to Them: Half (50%) of Those Under the Age of 35

Create More Evocative And Successful Concepts

Innovate In The Real World