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An Rx for Emotional Research
Read this only if you want well-articulated and customized emotional spaces for your brand to target, empiric measurement of whether your preferred emotional territory is available to your brand or whether this territory is already occupied by a competitor, and core linkages between your optimal differentiating emotional territory and potential reasons to believe.
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Ipsos Global @dvisory: The Economic Pulse of the World (April 2015)
Citizens in 24 Countries Assess the Current State of their Country's Economy for a Total Global Perspective
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Ipsos Global @dvisory: The Economic Pulse of the World (March 2015 - Part 2)
Citizens in 24 Countries Assess the Current State of their Country's Economy for a Total Global Perspective
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Ipsos Global @dvisory: The Economic Pulse of the World (March 2015 - Part 1)
Citizens in 25 Countries Assess the Current State of their Country's Economy for a Total Global Perspective
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Direct-to-Consumer Pharmaceutical Advertising: When to Use Branded Versus Unbranded Campaigns
For many pharmaceutical brands considering DTC, the pursuit of either a branded or unbranded campaign is a critical decision. The best approach can be determined by focusing on several specific factors: the extent to which patients with the disease remain undiagnosed, the amount of fair balance the product requires in a branded ad, and the current market share of the product.