The Six Behavioral Science Principles that Make or Break Innovation in Technology, Durables, Services and Other Non-CPG Markets
Recently we published a paper examining the mechanisms at work as consumers evaluate concepts for consumer packaged goods (CPG).
However, when we look at how behavioral science informs the adoption of non-CPG, such as technology products, durables or healthcare, clear differences emerge. Download this paper for insights into six key behavioral principles we've identified that make or break innovation in non-CPG sectors.
