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Ipsos Global @dvisory: The Economic Pulse of the World (April 2015)
Citizens in 24 Countries Assess the Current State of their Country's Economy for a Total Global Perspective
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Ipsos Global @dvisory: The Economic Pulse of the World (March 2015 - Part 2)
Citizens in 24 Countries Assess the Current State of their Country's Economy for a Total Global Perspective
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Ipsos Global @dvisory: The Economic Pulse of the World (March 2015 - Part 1)
Citizens in 25 Countries Assess the Current State of their Country's Economy for a Total Global Perspective
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Direct-to-Consumer Pharmaceutical Advertising: When to Use Branded Versus Unbranded Campaigns
For many pharmaceutical brands considering DTC, the pursuit of either a branded or unbranded campaign is a critical decision. The best approach can be determined by focusing on several specific factors: the extent to which patients with the disease remain undiagnosed, the amount of fair balance the product requires in a branded ad, and the current market share of the product.
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Branded vs Unbranded Media Buying Dynamics
Published by DTC in Focus, this article shares insights into when to develop either a branded or unbranded DTC advertising campaign.