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Three keys to unlock brand success: shaping EXPECTATIONS, integrating CONTEXT, acting with EMPATHY
Brands are no longer in control. In a dynamic world, people are. Brands can make powerful connections and bring more to their lives by actively shaping their expectations.
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Most Americans say it is inappropriate to discuss a woman’s prime years on TV
Yet a majority agree with a recent statement that a woman is in her prime in her 20s, 30s, and maybe 40s
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Reuters / Ipsos Core Political Survey: Presidential Approval Tracker March 2023
President Biden's approval rating remains low, and a two-thirds believe the country is headed in the wrong direction.
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Insights and solutions to help you be more inclusive
Ipsos is committed to helping organizations create more inclusive products and services and communicate in a way that better recognizes, engages and represents all women.
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Exploring the nuances: How Gen Z females differ in behaviors and values
A deep dive into digital behavioral data reveals key differences that separate Gen Z females living in the USA from those living in Europe.
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Four in five Americans have a favorable opinion of social workers
New National Association of Social Workers survey conducted by Ipsos also finds that social workers improve the situations of those that receive services from them
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Consumer patterns are as confusing as the economy itself
In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Consumer Tracker.
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The Community Uprising Marketing Retreat
Join Ipsos’ Jola Burnett who will be one of the main presenters at The Uprising — an intimate, private marketing retreat focused on the concepts and skills needed for leaders to conquer what is next.
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Ipsos gift to MSU’s School of Packaging will create a new home for packaging collection
In-kind gift will bring the NewProductWorks collection to Michigan State’s renowned packaging program
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Short Form Videos: Tips for Brands & Advertisers
Listen in as we share new research insights exploring consumer usage and attitudes, as well as tips for brands on ways to grow engagement.