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Well it matters to me!

The emotional drivers behind brand loyalty

Nine in Ten Hispanics See a Good Education as Necessary for Immigrants to Improve their Standard of Living

Four in Five Expect Their Children to Attain At Least a Four-Year College Degree

Consumers from Around the World United in Shopping Styles

Five Types of Shoppers Exist that Transcend Country Boundaries

Political Polling in Florida: Wave 2

Rubio leads Florida Senate race, Governor's race remains close

RBC Consumer Outlook Index: Consumers expect home sale prices to decline, say construction and home builder sector weaker than a year ago

However, Americans more positive about their personal financial health

The Enthusiasm Gap: It's going to be a Republican Year?

Financial Service Firms Win on Satisfaction, Lose on Brand Affinity

Ipsos Study Reveals that While Customers are Satisfied, They Sense Little Affinity or Differentiation Amongst Brands

RBC Consumer Outlook Index: Majority of American families plan to spend less than last year or nothing at all on back-to-school shopping

Consumer confidence higher this month but remains weak; housing outlook mixed

Bringing a Greater Understanding of Qualitative Health Research

Health Research Expert Mike Bandick Joins Ipsos Understanding UnLtd.

Reid Leads Angle by 4 Points Among Likely Voters in Nevada Senate Race

Turnout will be a crucial factor for both Senate and Gubernatorial races in Nevada, with 81% of Republicans planning to vote in November, compared to just 64% of Democrats