Most Women `Feel Good' Being Philanthropic, but Want Convenient Ways of Donating

New York, NY - A vast majority of women (88 percent) reported feeling good when they help those who are less fortunate, according to a recent Ipsos poll conducted on behalf of GIVE HEALTH, a Procter & Gamble program. These respondents, however, want a convenient method of donating.

Additionally three quarters of women (75 percent) say they wish to support causes they care about without having to donate a lot of money, and seven in ten (70 percent) would like to be able to back causes they care about through everyday purchases. Women between the ages of 18-54 are more likely to agree with this than the older generation (74 percent vs. 61 percent).

Over half (53 percent) believe companies should do more to encourage consumers to help them support charitable causes, while the same proportion also say they wish companies would make donating simpler. These beliefs are more common among younger women, as the preference for a simpler contribution process was higher among those aged 18-34 than their older counterparts (62 percent vs. 51 percent among those aged 35-54 and 47 percent among those 55 and older).

Convenient charitable methods

Out of four options, the top two ways in which women would prefer donating to charity are purchasing products where the proceeds go to a cause (preferred by 44 percent), and using coupons to both get a discount and donate to charity (preferred by 30 percent). Less popular practices are donating online (7 percent) and donating at the checkout counter (4 percent). One in seven women (14 percent) does not prefer any of these methods of contributing to a cause.

Widespread usage of coupons...

Coupon usage seems common among these respondents, as almost all women say that they are likely to use a coupon for a product they regularly use (94 percent) or if it provided good savings (94 percent). Nearly nine in ten (87 percent) also say they would use a coupon if it provided a donation to a cause, and three quarters (74 percent) would do so if it was built into a savings/club card.

...But lack of awareness about coupons providing both savings and charitable donations

Despite the popularity of coupons, there is little awareness and usage of those that provide savings as well as a donation to a cause. Only a quarter of women (23 percent) have heard of or seen these types of coupons. Similarly, and possibly due to lack of awareness, only one in five (20 percent) report having ever used coupons that both provide discounts on products and allow consumers to support a charity by just redeeming them.

However, when asked how much more likely they would be to use a coupon if, in addition to providing them savings, it also contributed to a cause, over eight in ten women (84 percent) say they would be more likely to use it - including 45 percent who would be much more likely to use it.

These are some of the findings of an online Ipsos poll conducted April 14 to April 19, 2011. For the survey, a national sample of 1,005 women, age 18+, were interviewed online. A probability sample of these respondents, with a 100% response rate, would have an estimated margin of error of +/-3 percentage points, 19 times out of 20 of what the results would have been had the entire population of women in the United States been polled. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.

For more information on this news release, please contact:

Julio C Franco Senior Research Manager Ipsos Public Affairs New York, NY 646-313-6117 [email protected]

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