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Less than Half of Americans Blame Global Warming on Human Activity; Over One Quarter Do Not Think Global Warming Is Happening at All

In the Debate over Cap and Trade:
Job Creation Trumps Higher Utility Bills

Three New Product Success Factors You Should Measure, Control and Own

Spinning Sponsorship Gold

Beijing's winning bid for the 2008 Olympic Games marked the start of a gargantuan opportunity and a major marketing competition--the race for sponsorship. Interested enterprises spared no effort to win sponsorship status, form marketing teams, sign contracts with sports stars, and use the event to promote their brands and products. So now that the Games are over, how did the sponsors perform?

Spinning Sponsorship Gold

Ipsos-Reid/Cook Political Report: Coattails by Region: Bush's Re-Elect Scores Fade Outside the South, January - May.

In Congressional Preference,
Republicans Hold Solid Leads in South, Midwest, and
Democrats Rule Northeast. The West is Up For Grabs.