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Ipsos Answers Esomar’s Questions to help online research buyers
The primary aim of the ESOMAR's Questions is to increase transparency and raise awareness of the key issues for researchers to consider when deciding whether an online sampling approach is fit for their purpose.
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Ipsos announces winners of inaugural CARD-Ipsos Dissertation Proposal Award
Ipsos is pleased to announce the winners of the inaugural CARD-Ipsos Dissertation Proposal Award, a new competition recognizing innovation and excellence in postgraduate scholarship.
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AAPOR Annual Conference
The AAPOR Annual Conference is the premier forum for the exchange of advances in public opinion and survey research. The Conference allows attendees to network with colleagues, learn the latest updates and trends in the field and make new connections. The meeting highlights innovative research, short courses and discussion forums for attendees of diverse disciplines from around the world.
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Mapping the journey to sustainable pack: What consumers want
A key part of a holistic sustainability strategy for most CPG companies is their packaging blueprint.
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Tom Juetten joins Ipsos U.S. Innovation as Executive Vice President
Juetten to lead Ipsos’ Innovation practice in North America
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Insights and solutions to help you be more inclusive
Ipsos is committed to helping organizations create more inclusive products and services and communicate in a way that better recognizes, engages and represents all women.
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CARD-Ipsos Dissertation Proposal Award Webinar
On March 22, CARD will be hosting a virtual seminar where the public can come and hear from the two winners to learn more about the future of marketing and where the applied research and decision-making field is heading.
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Sustainability Advertising: How empathy and credibility can help you get it right
We go under the hood with seven in-market ads to help brands understand how to craft successful sustainability messaging with a blend of empathy and believability.
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These were the 8 best Super Bowl ads in 2023. Here's why, according to hard data from Ipsos.
Ipsos analyzed Super Bowl 2023 ads through both traditional and cutting-edge methods – from surveys to social listening to live communities – to provide a more robust and nuanced picture of success. Here are the Ipsos Creative Excellence Awards for the top performers in Super Bowl LVII.
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HFES International Symposium
Ipsos is delighted to be taking part in this year’s Human Factors and Ergonomics in Health Care conference – an event dedicated to sharing the latest science and best practices, understanding innovations in the safety of health care providers and patients, and sharpening the focus of HF/E initiatives.