CARD-Ipsos Dissertation Proposal Award Webinar

This past fall, PhD students from around the world submitted interdisciplinary dissertation proposals to the inaugural dissertation proposal competition co-sponsored by the Center for Applied Research in Decision Making (CARD) and the Fox School’s Department of Marketing and Ipsos.  The CARD-Ipsos Dissertation Proposal Award winner was Tara Srirangarajan from Stanford University, and the second-place winner was Matt Meister from University of Colorado.

Join us on March 22 to hear from the two winners of this global dissertation proposal competition to learn more about the future of marketing and where the applied research and decision-making field is heading.

Ipsos regularly partners with the CARD lab at Temple University. The CARD lab mission to promote applied, interdisciplinary and multi-method research in decision-making and facilitate the translation of findings into actionable insights for business and society fits with Ipsos’ vision of leveraging academic insights for the most advanced and rigorous science that can drive practical solutions for clients.

This partnership aligned and supports Ipsos’ vision of promoting and enabling good science as Vinod Venkatraman, associate professor of marketing and director of CARD proposed the competition to recognize PhD student research that focuses not only on interesting scientific discovery but also on the practical application of their work and its translational value to the industry.

“We thought that running a dissertation proposal competition would be a good idea to encourage students working in the field and show them that there is value in the work that they do,” says Venkatraman. The candidates who submitted their dissertations were at the post-comprehensive exam and dissertation state of their PhD programs. Many of the students came from prestigious universities across the globe.

“For the judgment portion of the competition, there was a committee of three judges: Fox School Marketing Professor Crystal Reeck, Fox School Accounting Professor Sudipta Basu and Global Lead of Neuroscience at Ipsos Manuel Garcia-Garcia,” says Venkatraman. “They were given the 16 proposals without anyone's name or institution attached, so they were purely evaluated on the merits of the proposal, the translational value, the impact for the business or society and the ability to use multi-methodological approaches.” 

According to Rich Timpone, the Acting Managing Director of the Global Science Organization at Ipsos, “our goal was to promote and recognize quality science and the next generation of up-and-coming scholars. While the winners were selected purely on merit, they are pushing science and understanding forward in areas where Ipsos is working to advance value for our clients. From decision-making in the metaverse and the potential of VR, to how expectations and context identify challenges in the alignment between user generated ratings and how other consumers use them, the academic insights that will be generated by these scholars have practical implications for the future of marketing.”

For more details or to join us on March 22, please click here.