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Mastering Complexity: The path towards a cancer-free reality
In this paper we focus on unraveling – and ultimately overcoming – the sheer complexity of cancer, one of humanity’s oldest and most formidable foes.
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Ipsos releases an update to Global Trends 2023: Polarisation, Pessimism and Positivity
As 2023 draws to a close, the polycrisis grinds on. Each component – political uncertainty, climate change, and war to name just a few – has arguably worsened.
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Mapping Out Demand Spaces by Context
Ipsos’ unique demand space segmentation approach examines the intersection of people, needs, and context to help you understand growth opportunities through a multi-dimensional lens.
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Data Dive: Fake news in the age of AI
People across 29 countries are worrying that artificial intelligence is making it easier to trick people online into believing misinformation.
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School shootings are a problem. Where are the solutions?
Below are five charts on the state of gun violence in the U.S., how it affects K-12 schools, and the fundamental disagreements that keep solutions elusive
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Consumers are pinched and leaning on debt
Below in five charts, we examine how Americans are handling the current macroeconomic conditions.
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21% of parents globally say their children have gone to bed hungry in the last month
A new global Ipsos study conducted on behalf of World Vision International in 16 countries reveals almost four in ten (37%) parents/guardians say their children are not getting the proper nutrients they need on a daily basis, and 21% say their children have gone to bed hungry in the last 30 days. Moreover, almost half (46%) of adults globally say they have worried about finding the money to buy food in the last 30 days, rising to 77% in low-income countries.
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How improving tech literacy among policymakers would strengthen security
With defense technology advancing rapidly, policies need to catch up and decision-makers need more education to take advantage of the technology, says Jake Sotiriadis, director of the Center for Futures Intelligence at National Intelligence University.
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What businesses need to balance for future U.S.-China relations
With U.S.-China economic and diplomatic relations at a nadir, global brands and manufacturers stand on uncertain ground. Ipsos’ Ryan Tully explains what policymakers and businesses need to consider.
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How the future of conflict will transform business in a fragmented world
Imagine it’s 2034 and the world is more fragmented than it’s been in generations. AI-driven cyberattacks, disinformation, nationalism and polarization drive wedges between friends and enemies alike. How do you do business in that world? How do consumers react?