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Change is happening too fast… and too slowly
In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Consumer Tracker.
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Consumer coping strategies in the cost of living crisis
Uncovering consumer “lifehacks” in times of economic uncertainty and addressing what these coping strategies mean for brands.
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How science can pull more value from existing crops
Katy Galle, senior vice president of research, development and sustainability at Ocean Spray, explains why brands should continue to develop sustainable, affordable and flavorful food through conventional agriculture and unconventional thinking.
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We are worried about irresponsible uses of AI
In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Consumer Tracker.
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Navigating Social Issues: When and how to speak out
Five pieces of actionable guidance for corporate leaders as they determine what to speak out on and how, with a focus on maximizing opportunity and limiting risk.
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Why government decision-makers can’t ignore the public’s trust
Americans have been losing trust in the government for at least 50 years. Here’s what to know about communicating with the public in this environment.
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The coming consumer crunch
Economists are predicting tough times ahead, but Americans continue to spend and accumulate debt. Could a consumer crunch be on the horizon?
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Business travel isn’t bouncing all the way back
In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Consumer Tracker.
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Energy Outlook: Clues to the sector’s future from Ipsos Global Trends
Innovation and change are here for the energy industry, but the transition to new forms of energy will not be overnight, and will not happen without challenges. Dig into our new report to find out more.
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Ways to make tech advances feel more personal to purpose shoppers
Whether through tech innovation or advocacy, luxury brands can tie our purpose to our identities and help us express our own beliefs and priorities, says Alice Yu, vice president of consumer insights at Tapestry.