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Affluency: New Survey Reveals Growing Media Use

Media Use Is Not a Zero-Sum Game for the Affluent

Eight in Ten Parents Like to Be Prepared for the Holiday Shopping Season

However, Half Say that They Have Done Holiday Shopping at the Last Minute

Women Are Most Likely to Report that What Was Most Lacking in their Last Car Buying Experience Was a Quick and Easy Transaction

Other Missing Elements Include a Fair Trade-in Value; a Trustworthy Salesperson; and Low, Fair Pricing

This Holiday Shopping Season, a Majority of Adults Plan on Spending about the Same as Last Year; Few Plan on Spending More

Free Shipping and a Percentage Off Rank as Most Enticing Promotional Offers

Despite Planning Ahead for Holiday Meals, Many Hosts Worry about Getting All of Their Dishes onto the Table on Time

Cooking Multiple Dishes - Especially Side Dishes - At the Same Time Seen as Top Challenge of Holiday Meal Preparation

Competitive Context: Spend Your Time on Innovations That Matter

Ipsos/ Reuters Poll: October 27-28, 2011

The American Business Elite Want Digital and Traditional Media

Ipsos Recasts Spergel to a Starring Role in Television Research

Ben Spergel Named Senior Vice President, Television Insights with Ipsos OTX MediaCT

The Consumer Is Not A Moron, He Is Your Child's Father