Search

Three New Product Success Factors You Should Measure, Control and Own

Ipsos Research Fuels Winning Campaigns

Consumers Sacrifice New Products and Usual Brands During Economic Downturn

Recession Challenges Consumers to Change Spending Habits, Marketers to Get Creative

U.S. Hispanics Overwhelmingly Approve of President Obama's Performance Over His First 100 Days on the Job

Approval Rating among Hispanics Over 20 Points Higher than among the General U.S. Population

Ipsos Congratulates Clients on Six Wins at ARF 2009 David Ogilvy Awards

Clients of Ipsos Take Home Four Gold, One Silver, Plus the Grand Ogilvy Award

Market Research Experts Converge in Seattle to Share Insights

Ipsos Knowledge Summit Offers "Best in the West" in Research Leadership

RBC CASH Index: U.S. Consumer Confidence Rebounds in April, Boosted by Solid Increase in Expectations for the Future

Placing Consumer Needs at the Forefront of Your Brand Extension Strategy

In Search of the Holy Grail: Establishing the Link Between Corporate Reputation and the Bottom-Line

Is Changing Your Package Worth the Cost?

Measuring Incremental Sales from a New Package Design Prior to Launch