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Spinning Sponsorship Gold
Beijing's winning bid for the 2008 Olympic Games marked the start of a gargantuan opportunity and a major marketing competition--the race for sponsorship. Interested enterprises spared no effort to win sponsorship status, form marketing teams, sign contracts with sports stars, and use the event to promote their brands and products. So now that the Games are over, how did the sponsors perform?
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Pioneering Expert In Tech Market Research Bats For Ipsos
Brian Smith Takes On A Senior Role At Ipsos MediaCT In North America
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Digital Video Consumers Say Advertising Is A Reasonable Expectation For Accessing Free Online Video Content
Consumers Show Willingness For Ad-Supported, Free Online Video Content
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Seasoned Market Research Leader Takes Helm At U.S. Ipsos Loyalty
Matt McNerney Joins Ipsos As President Of The Company's American Loyalty Business
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RBC Cash Index: Drumbeat Of Bad News Continues To Drive Consumer Sentiment Down
Index For July Reaches New Low Of The Year
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Americans Cast "Unhealthy" Attitude Toward Gambling Addiction
Survey Reveals Americans Divided On Whether Gambling Addiction Is Disease Or Moral Weakness