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Gimme! The Human Nature Of Successful Marketing, Explores Why So Many Ads Fail ... And Why Great Brands Succeed

Author Of New Book Says Advertisers Must Recognize How We Are Emotionally Wired For Their Marketing Efforts To Succeed

RBC CASH Index: Consumer Confidence Heating Up, Despite Winter's Grip On Nation

Market Shaping Research: Using Survey Research to Inform, Instruct, and Influence Decision Makers and Consumers

The Challenge of Making an Interesting Wireless Device a "Must Have"

Business Intelligence Needs Must Consider Consumer Privacy Concerns

American Consumers Show Interest In A Broad Range Of Wireless Applications Spanning Notebook PCs And Handhelds

Barriers To Considering New Wireless Applications Are More About Device Or Budget Overload Than Performance Concerns

Constructive Cynicism Part 1

View part 2

Awareness Of Mobile Music Options Strong Among Americans

Ipsos: Seventy Percent Of American Mobile Phone Owners Are Aware Of Full Song Mobile Downloading - But Only One-In-Twenty Have Yet Done So

Recent Findings From The Ongoing TEMPO Digital Music Tracking Study Reveal Mobile Music Consumption Poised For Growth

More Than 67 Million Americans Have Used Credit Or Debit Cards For Purchases Of Less Than $5 In The Past 30 Days

Survey Reveals Consumer Behavior Change from Interest in Cards for Small Payments to Use of Cards

Parents And Kids Grapple With Wireless Etiquette As Cell Calls And Texting Become Permanent Fixtures At Holiday Gatherings

T-Mobile Survey Shows 67 Percent Find Mobile Phone Use At Holiday Gatherings Now Acceptable; 35 Percent Of Young Adults Admit To Texting Under The Table During Holiday Dinners