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HIMSS19 Global Conference
The session explores the global perceptions of aging, advancing healthcare and technological developments, and assesses the latest adoption rate among older adults and what motivates them to embrace technology.
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Five ways brands and BeSci can help you nail your New Year’s goals.
Beyoncé and Jay-Z want their fans to try going vegan in this new year. Blogger and mom Stephanie Ortiz plans to be more patient with her kids.
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Seniors Rate Physical and Emotional Health Support as Most Important When It Comes to Health Plan Programs/Resources
Nearly Half Do Not Feel That the Programs/Resources Made Available by Their Health Plan are Relevant and Personalized to Them
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Multivore diet families are going mainstream
It’s been 10 years since Michael Pollan published his book, "In Defense of Food," with the mantra, "eat food, not too much, mostly plants," for improved health. How has the western diet changed since then?
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AMCP Managed Care & Specialty Pharmacy Annual Meeting 2019
Ipsos is excited to be exhibiting at this pivotal forum for business trends impacting the healthcare marketplace, new research techniques, studies and strategies in the field of managed care pharmacy.
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[EVENT] Transforming Society Salon Series: Innovations in 21st Century Research
Join Ipsos for our new series designed to bring our passionate clients and partners together from across the public and private sectors, in order to share knowledge and foster collaboration in our collective efforts to understand our transforming society.
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Our misperceptions about crime and violence, sex, climate change, the economy and other key issues
Ipsos’ latest Perils of Perception study shows which key facts the online public across 37 countries get right about their society – and which they get wrong. Now in its fifth year, the survey aims to highlight how we’re wired to think in certain ways and how our environment influences our (mis)perceptions.
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How packaging can balance being green and making green
The plastic drinking straw has become a symbol of society’s growing concern over packaging convenience at the expense of our planet’s health. Already, four in 10 consumers report they have started using fewer plastic straws due to recent attention on the issue, according to a recent Ipsos/Buzzfeed poll. Nearly half of those polled support local governments banning their use.
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Where to innovate
Your competition just released a new product. It was starting to get buzz on social media and then a celebrity plugged it unprompted on Instagram and the mentions lit up. Is this the Next Big Thing, or is it the next Not a Thing Anymore? Will this have sustained scale? To put it another way, will this product “tip” from niche to mainstream and should you be developing an equivalent?
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The Future of Packaging
Discover the future of packaging through new thinking and research on the topic of sustainable packaging, including consumer perceptions.