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Gimme! The Human Nature Of Successful Marketing, Explores Why So Many Ads Fail ... And Why Great Brands Succeed

Author Of New Book Says Advertisers Must Recognize How We Are Emotionally Wired For Their Marketing Efforts To Succeed

Sam McGuire Crosses Atlantic To Join Ipsos Public Affairs Division In New York

RBC CASH Index: Consumer Confidence Heating Up, Despite Winter's Grip On Nation

Ipsos Researchers Win Awards For Articles

Are You Building Brand Loyalty or Customer Loyalty?

Market Shaping Research: Using Survey Research to Inform, Instruct, and Influence Decision Makers and Consumers

Ribeiro To Make Ipsos the World's Leading Panel Brand

Pioneer In Access Panel Development Joins Survey-Based Marketing Research Firm In Washington, DC

Adding Emotion To The Loyalty Mix

Ipsos Magazine Examines The Connections Between Customers' Attitudes And Their Experience

RBC CASH Index: U.S. Consumer Confidence Increases As Expectations Soar At Start Of New Year

Using Online Interactive Forums to Gauge Readers' Opinions and Build Ad Revenue