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Thanksgiving travelers go `cold turkey' on hotel stays and air travel
As compared to last year, more Thanksgiving travelers stay with friends and family instead of
hotels (22%), drive instead of fly (17%), and take shorter trips (14%) -
Santa's Not Getting Much Sleep This Holiday Season As One Half (49%) of Americans Get 6 Hours or Less of Sleep The Night Before Gifts are Exchanged
Two In Three (66%) Parents with Kids in the Home Get 6 Hours or Less of Sleep, With 17% Getting Less than 5 Hours
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Food, Family, Football...and Naps!
When gathered for Thanksgiving festivities, six in ten (56%) Americans say someone typically nods off
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US Consumer Travel Intentions
Leisure travel shows tepid growth while business travelers are more likely to run hot or
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How Green Initiatives Pay Reputational Dividends
The environment is a popular topic of conversation within corporate reputation circles. As Public Affairs researchers, Ipsos is frequently asked about the traction (or lack thereof!) of environmental programs in boosting corporate reputation. If the environment is so important to people, why isn't it a major driver of every company's corporate reputation? The answer to this question revolves around three loci: broad issue importance, salience of the environment for a particular company's industry and image, and environmental program or message fit.
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Changes in Employment Are the Life Events Most Likely to Prompt Women to Purchase a New Car
Family Changes, Such as Having a Baby, Are Also Likely to Motivate a New Car Purchase
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Teens Welcome Parents' Increasing Openness about Their Past Experiences with Alcohol or Drugs
Study Suggests Parents' Honesty Inspires Teens to Act More Responsibly
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Economic Crisis Has Made 8 in 10 Adults Aged 30+ More Eager to Provide Financial Protection for Their Family
Nearly a Third Would Rely Mainly on Life Insurance if Something Were to Happen to the Breadwinner in the Family