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[WEBINAR] Sustainability Now: How Americans Expect Brands to Step Up
Join us for our complimentary webinar featuring exclusive, consumer-centered data from our syndicated U.S. online community that will guide brands to make better decisions about sustainability-focused marketing, communications, and innovation efforts leading into 2023.
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Ipsos Affluent Survey USA Fall Release
We are pleased to announce the release of the Fall 2022 Ipsos Affluent Survey USA (IAS) will take place on Thursday, September 29.
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Almost half of small and medium sized businesses globally plan to extend their online reach
Small and medium sized businesses around the world leverage social media and digital tools and see them as a fast and personal way to connect with their customers, according to a new survey from Ipsos.
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Teens comfortable talking about mental health, but fewer are actually doing so
NAMI/Ipsos poll: Most teens feel the world is more stressful now than it was for previous generations, want schools to support mental health
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How inclusion can help immersive media scale
Cathy Li, the World Economic Forum’s head of media, entertainment, and sports, discusses why the metaverse must value accessibility and inclusion from the start.
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The missing use case for virtual experiences
Gaming expert and media technology researcher Jonathan Stringfield explains what gaming can teach brands about the future of reality.
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Reality
How we define and experience reality is constantly evolving as technologies to shape and use it become more powerful. This What the Future: Reality issue explores what will that mean for society, brands and business in the coming decades.
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Will viewers cross over to immersive content?
New technologies could transform the interactivity between TV, film, and audiences, says Warner Bros. Discovery's Vera Chien.
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How brands can fit into new realities
Web3 trailblazer Lindsey McInerney explains how virtual worlds could change the game for creatives, consumers, and brands.
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How humans can hold back tech-enabled disinformation
Andy Carvin of the Atlantic Council explains the real-world stakes of virtual disinformation — and why real people are key to solving it.