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Engaging CPG Consumers in the Digital Space

Hispanics as Likely as the General Population to Recognize the Importance in Partaking in the 2010 Census; 9 in 10 See Participation as a Duty

Hispanics More Likely to Trust their Personal Information Will Not Be Shared

Engaging CPG Consumers in the Digital Space

Consumers Obtain Information from Websites, but Express Themselves on Facebook

Economic Crisis Makes Most Hispanics Even More Inclined to Provide Financial Protection for Their Family

Need for Information Is the Top Reason for Not Doing

Uncover Your Brand's Big Idea

Analysis: Mario Galaxy 2 Leads Purchase Intent

Summit Advises Seattle Marketers how to `Take Off' with the New Consumer

Ipsos Knowledge Summit Shares New Ideas and Thinking on a New Consumer
Mindset

Hispanics Are More Optimistic About the U.S. Economy than the General Population

Nearly Four in Five Hispanics Say the Economy
Has Now Stabilized or Started Improving

With the Census in Progress, the Overall Perception of Importance and Intent to Participate Has Grown - Especially Among Hispanics

Three Quarters Are Confident that Their Personal Information Will Not Be Shared

For Two Thirds of Americans, the U.S. Government Does Not Communicate Well about Its Agencies' Benefits and Services

Many Unaware Of the Breadth of Services Offered, But View Agencies More Positively Upon Learning More about Them