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Beyond omnichannel retail to convergent commerce
Discover some of the emerging channels where convergent commerce is evident, their impacts on shopper journeys and touchpoint use, and what it means for brands.
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How Brands Can Get It Right With TikTok Ads
Advertising on TikTok means following the same fundamentals of good practice as for any other channel.
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[WEBINAR] How to predict, measure and optimize the success of your brand
In this session, WSJ Bestselling author and UCLA adjunct Emmanuel Probst will share the key learning outcomes form his new book Assemblage – The Art and Science of Brand Transformation.
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Ipsos Update – May 2023
Generations, corporate purpose, climate change… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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[WEBINAR] Trust & Effectiveness in Public Health Communications
Federal agencies keep America running. Whether researching and communicating about public health, serving Veterans, or ensuring the transportation infrastructure underpinning our economy is working, their jobs have great significance.
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Will the 2024 presidential election be 2020 all over again?
Below are five charts on what the public thinks about Biden’s and Trump’s plans to run for president in 2024.
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Clifford Young, President of Ipsos U.S. Public Affairs, joins the Ad Council’s Board of Directors
Clifford Young, President of Ipsos Public Affairs in the U.S., has been elected to the Ad Council’s Board of Directors
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Reuters/Ipsos Poll: Americans say DeSantis is punishing Disney for free speech
Survey also finds that Republicans disagree, say DeSantis is rightfully rolling back special treatment
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Most aren’t familiar with Tucker Carlson, Don Lemon exits
New Ipsos snap poll finds roughly one in four say each network’s credibility is bolstered by the departures, but most are unsure
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What Worries the World – April 2023
Inflation has now been the top global concern in our What Worries the World survey for the last 13 months.