Washington, DC, April 25, 2023 — Fewer than half of Americans are with familiar major exits at CNN and Fox News, according to the findings of a new Ipsos poll fielded directly after the departures were announced early this week. Under half of all Americans are familiar with Tucker Carlson’s exit from Fox News (46%) and Don Lemon’s firing from CNN (41%). The exits have done little to help the reputations of each network. Just over a quarter thinks Carlson’s exit makes Fox more reputable (29%), while a similar number thinks Lemon’s firing makes CNN more reputable (27%). One in five Americans are more likely to watch Fox amid Carlson’s exit (23%) or are more likely to watch CNN amid Lemon’s exit (23%).
Still, more agree than disagree when it comes to CNN being right to fire Don Lemon (35% agree vs. 18% disagree), while nearly half are also unsure (47%). Separately, roughly one in three (32%) agree that Fox is caving to the liberal establishment.
These are some of the findings of an Ipsos poll conducted between April 24-25, 2023. For this survey, a sample of roughly 947 adults ages 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.
The sample was randomly drawn from Ipsos’ online panel, partner online panel sources, and “river” sampling and does not rely on a population frame in the traditional sense. Ipsos uses fixed sample targets, unique to each study, in drawing a sample. After a sample has been obtained from the Ipsos panel, Ipsos calibrates respondent characteristics to be representative of the U.S. Population using standard procedures such as raking-ratio adjustments. The source of these population targets is U.S. Census 2022 American Community Survey data. The sample drawn for this study reflects fixed sample targets on demographics. Post-hoc weights were made to the population characteristics on
age, gender, region, race/ethnicity, and educational attainment.
Statistical margins of error are not applicable to online non-probability polls. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error and measurement error. Where figures do not sum to 100, this is due to the effects of rounding. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll has a credibility interval of plus or minus 3.9 percentage points for all respondents. Ipsos calculates a design effect (DEFF) for each study based on the variation of the weights, following the formula of Kish (1965). This study had a credibility interval adjusted for design effect of the following (n=947, DEFF=1.5, adjusted Confidence Interval=+/-5.4 percentage points). This poll also has a credibility interval of plus or minus 7.6 percentage points for Republicans, plus or minus 7.1 percentage points for Democrats, and plus or minus 5.9 percentage points for independent/other respondents.
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