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Leveraging Social Wisdom for Better Community Insights
As market researchers we intrinsically understand the importance of engaging consumers in every stage of the product life cycle, from ideation and co-creation through concept testing, marketing and innovation.
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Ipsos Takes Product Testing to a New Level With Implicit Reaction Time (IRT(TM))
For Deeper Insights into Product Evaluation Ipsos ProductQuest Uses Neuroscience
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Five Truths That Define Millennials
It seems hard to get away from the word `Millennial' these days.
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Leader of Ipsos in North America Appointed to CASRO Board of Directors
Pierre Le Manh to Step into Role on CASRO's Board in 2015
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Window Shopping Takes on New Meaning with Puget Sound Residents
Clothing Retailers Can Leverage Online Presence to Increase In Store Traffic
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Puget Sound Residents Will Choose Relaxing over Shopping this Memorial Day
Most Residents Spending Time with Family and Friends this Weekend
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Ipsos Launches Insight Accelerator to Expedite Innovation Process
Latest Offer from Ipsos InnoQuest Creates and Tests Insights and Ideas Consecutively in Just Two Days
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Consumer Voice: Size Matters
The conversation seems to be heating up again around what consumer engagement, consumer collaboration and voice of the consumer really means. And I am astonished by what I am hearing. Specifically, how companies promising to help empower consumers or deliver consumer voice really only want to empower or listen to a select few.