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Six in Ten Americans Between the Ages of 45-60 Have Their Important Financial and Insurance Information Documented
Washington, DC – When it comes to documenting important financial account and insurance information, six in ten Americans between the ages of 45 – 60 say that they have done this (60%) – on par with other demographic groups included in the survey (LGBT 61%, African Americans 58%, Hispanics 56%). According to the recent online survey conducted by Ipsos on behalf of MassMutual, respondents are most likely to trust their spouse or significant other (58%) with access to this information in the event of an emergency, while about one in five (19%) prefer to trust their children with this information. Roughly one in ten have given access to this information to a brother or sister (9%), while very few say that they have a special friend (3%), a financial advisory (1%), or some other person (5%) who knows how to access that information in the event of an emergency. Another 5% say that they have not yet selected a person to share this information with.
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Brands Don't Buy Brands — People Do
Brands exist in a constantly changing world and, at the same time, human behavior is undergoing a revolution — which makes it challenging to manage a brand.
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Ipsos Launches Sense*Suite to Guide Early Stage Product Development
Ipsos ProductQuest Expands Offer with Holistic R&D Solutions
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Ipsos Advances Use of Behavioral Economics in Business
Think Tank with Yale School of Management and Key Corporate Partners to Develop New Applications for Behavioral Economics in Consumer Marketing
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Ipsos Expands Behavioral Science Practice with New Hires
Namika Sagara and Colin Strong Bolster Ipsos’ Commitment to Advancing This Exciting Field of Market Research.
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Big Data, Product Reviews and Behavioral Economics
Let’s agree: almost everyone, even you, has sought out product reviews while considering a new purchase. So what does that mean for marketers and manufacturers?
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Ipsos Connect Hires U.S. Strategy Leader
Sherrill Mane to Help Ipsos Clients and Research Teams Excel at the Intersection of Media, Advertising and Technology
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Revealing Implicit Brand Drivers
Research has shown now that implicit perceptions can be very different from explicit perceptions and that both types can have an impact on behavior.
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Most (85%) Say Governments Should Work Closer Together to Address Online Threats, with Majority (83%) Agreeing that We Need New Rules about How Companies, Governments and other Internet Users Use Personal Data
Majority (57%) of Global Citizens are More Concerned
about Their Online Privacy, than One Year Ago -
Ipsos Loyalty: Customer Experience and Critical Incidents
Ipsos Loyalty carried out an extensive survey across seven sectors in the U.S. to understand the dynamics of Critical Incidents, which are defined as “Moment of Truth” experiences with customers — both good and bad.