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How do Americans feel about Generative AI? It’s complicated.
One in six Americans say they have used some type of generative AI, but how they’re using it varies. Here’s what business leaders need to know.
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Many Americans believe in the supernatural, UFOs
New Ipsos polling finds that some Americans report experiencing a supernatural phenomenon or have seen an unidentified flying object (UFO)
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The Up (and Down) Side of ESG Scrutiny
As climate change, economic strife, and community malaise hit closer to home, people are feeling expected to align their wallet with their social conscience. While price, product, and service will always be key, how companies measure up on ESG initiatives is going to be a much bigger factor in future purchase decisions.
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Elections amid an evolving economy
Below are five charts showing how the main issue is evolving and how this can shake up the 2024 election
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[WEBINAR] New American Dynasties: Inside the World of Affluent Asian Americans
Please join us as we share insights about the similarities and differences among the Affluent Asian American population and how marketers can best connect with them.
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Reuters/Ipsos Issues Survey July 2023
Trump maintains his lead in the primary, and a general election matchup between Biden and Trump is tied
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Many insured Americans feel insurance falls short of providing affordable access
The Patient Experience Survey from PhRMA/Ipsos finds many insured Americans are worried about insurance-related barriers and out-of-pocket costs for their medications
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One in five don’t think they will be able to retire
New Axios/Ipsos polling on retirement finds that many retired Americans enjoy their retirement
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July 2023: Consumer confidence declines sharply among many European countries
Sentiment is significantly down in Great Britain, France, Hungary, and the Netherlands.
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July 2023 Refinitiv/Ipsos Primary Consumer Sentiment Index
Consumer Confidence Reaches Highest Point In More Than A Year